PRIVACY POLICY

The Black Edition Pty Ltd — ABN 81 694 616 094 Perth, Western Australia Effective 2026

01 — Introduction

The Black Edition Pty Ltd (ABN 81 694 616 094) ("we", "us", "our") is committed to protecting the privacy of individuals who interact with our website and purchase our products.

This Privacy Policy outlines how we collect, use, store and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles (APPs), as amended by the Privacy and Other Legislation Amendment Act 2024.

By using our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy.

02 — Information We Collect

We collect personal information necessary to fulfil orders, respond to enquiries, and improve your experience with The Black Edition. This may include:

  • Full name
  • Email address
  • Phone number (where provided)
  • Delivery and billing address
  • Payment information (processed securely via Shopify Payments — we do not store full card details)
  • Order history and transaction records
  • Device and browser information collected via cookies and analytics tools
  • Communications sent to us via the contact form or email

We only collect information that is necessary for the purposes outlined in this policy.

  • 03 — How We Collect Information
  • We collect personal information in the following ways:
  • Directly from you when you place an order or submit an enquiry
  • Automatically via cookies, tracking pixels and analytics tools when you visit our website
  • Through third-party platforms including Shopify, Google Analytics, Google Tag Manager and Meta (Facebook) Pixel

04 — Cookies and Tracking Technologies

Our website uses the following third-party tracking tools:

  • Google Analytics — collects anonymised data on website traffic and user behaviour
  • Google Tag Manager — manages and deploys tracking tags across our website
  • Meta (Facebook) Pixel — tracks website activity to support advertising measurement and audience targeting on Meta platforms

Data collected by these tools may be transferred to and stored on servers outside Australia. You may control cookie preferences through your browser settings.

05 — How We Use Your Information

We use personal information to:

  • Process and fulfil your orders
  • Communicate with you regarding your order or enquiry
  • Send transactional emails related to your purchase
  • Improve the performance and user experience of our website
  • Comply with legal obligations
  • Detect and prevent fraud or misuse

We will only send marketing communications where you have provided explicit consent. You may withdraw consent at any time.

06 — Disclosure of Information

We do not sell, trade or rent your personal information to third parties. We may disclose your information to:

  • Shopify Inc. — our ecommerce and payments platform
  • Shipping and logistics providers for order fulfilment
  • Google LLC — for analytics and tag management
  • Meta Platforms Inc. — for advertising measurement via the Meta Pixel
  • Legal or regulatory authorities where required by law

Where personal information is disclosed overseas, we take reasonable steps to ensure it is handled in accordance with the Australian Privacy Principles.

07 — Data Security

We take reasonable technical and organisational measures to protect your personal information. Our website is hosted via Shopify, which maintains industry-standard security protocols including SSL encryption.

In the event of a data breach likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.

08 — Your Rights

Under the Australian Privacy Principles, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or outdated information
  • Request deletion of your personal information, subject to legal obligations
  • Withdraw consent to marketing communications at any time
  • Lodge a complaint with the OAIC if you believe your privacy rights have been breached

We will respond to all requests within 30 days.

09 — Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected. Order records are retained for a minimum of seven years in accordance with Australian taxation and record-keeping obligations.

10 — Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on our website. Material changes will be communicated to customers via email where applicable.

11 — Contact

Entity: The Black Edition Pty Ltd ABN: 81 694 616 094 Location: Perth, Western Australia Email: info@theblackedition.com.au

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by calling 1300 363 992.